Versus Systems Inc. announces that the U.S. Patent and Trademark Office (USPTO) has issued Versus a new patent titled “PROCESSING IN-CONTENT CHALLENGES FOR ONLINE GAMING SYSTEMS.” A patent that describes uses of machine learning (ML) and artificial intelligence (AI) that can optimize in-game coupons and rewards for both the player and the prize-providing brand.
Versus’ new patent, which has a priority date of March 11, 2020, was issued by the USPTO on May 9, 2023. The 20 protected claims in the patent include methods for using ML and AI to contextualize and personalize both digital and real-world rewards inside interactive media. The claims include advertising campaign optimization, and player value optimization.
This is the sixth patent that the USPTO has issued to Versus on the subject of interactive media and in-game rewards and it is Versus seventh patent overall. Versus continues to develop and file patent claims for new technologies focused on interactive media applications, securing intellectual property protection in the United States and other Patent Cooperation Treaty countries. Versus patent portfolio now covers over 100 claims for in-game prizing, dynamic regulatory compliance, single and multiplayer prizing, competitive balance, rewards in streaming media, and the uses of AI and Machine Learning to optimize player experience and advertising campaign efficacy.
“Interactive content is constantly evolving, and AI is at the forefront of this transformation,” said Matthew Pierce, Founder and CEO of Versus Systems. “With AI, brands will be able to improve the returns on their ad spend while players get more of the rewards that they want. Machine Learning is going to help make Versus-enabled interactive media more engaging, more fun, with better value for all involved.”
Source: Financial Post
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